Theory and Frameworks
| MEDIA LANGUAGE | REPRESENTATION |
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| INDUSTRIES | AUDIENCE |
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THEORIST
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QUOTE
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MEANING
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Barthes
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Todorov
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Neal
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Levi-Strauss
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The system of myths and fables was ruled by a structure of opposing terms
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Strauss argues binary oppositions e,g good vs evil work in narrative to engage an audience and help us to process the real world.
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Baudrillard
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Gauntlett
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Van Zoonen
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The way women are represented as objects is different to the representation of male bodies
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The patriarchy think they are reflecting dominant social values when they represent women but in reality they are oppressing women
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Hall
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Butler
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Hooks
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Gilory
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The African diaspora caused by the slave trade has now constructed a transatlantic culture that is simultaneously African, American, Caribbean and British – the ‘Black Atlantic’.
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Britain has failed to mourn its loss of empire, creating ‘postcolonial melancholia’, an attachment to an airbrushed version of British colonial history, which expresses itself in criminalising immigrants and an ‘us and them’ approach to the world founded on the belief in the inherent superiority of white western civilisation.
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Hesmondhalgh
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Risk is high in the cultural industries, there is difficulty in predicting success … industries rely on ’big hits’ to cover the costs of failure
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Industries follow capitalist pattern controlled by a few conglomerates in order to reduce risk
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Curran and Seaton
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Livingstone and Lunt
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Bandura
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Gerbner
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Jenkins
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Shirky
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Hall
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Cultural identities come from somewhere, have histories. But like everything which is historical, they undergo constant transformation
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There are three different types of reading:
Dominant, negotiated and oppositional
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